As a vacation rental management firm in Charleston SC, building a brand in a competitive space, already robust with competitors within the historic downtown peninsula and the surrounding beaches, is not without its challenges. We set out from the beginning to be a boutique firm, small by design, taking on only properties that were closely aligned with the needs of our growing database of travelers seeking a higher touch service offering. Success in this industry comes as a result of seeking and hiring committed, hospitality-centric staff, curating a list of like-minded service vendors and utilizing cutting edge software to manage bookings, pricing, revenue, and lead nurture.
Even before the COVID-19 pandemic, but certainly doubly so since, travelers seeking to spend an extended stay in Charleston has increased dramatically. The need for additional inventory of luxury, long-term rentals, those that can be rented for 30 days or longer, is critical, and luxury properties in this category are in high demand.
The timing seems ideal, that we would be selected to collaborate with the team behind the award-winning Zero George Hotel to help launch their new luxury, long-term accommodations the Residences at Zero George. Their expertise in the hotel sector is renowned, amassing a cadre of hotel accolades and awards, notably from travel publications like Conde Nast Traveler and Travel & Leisure, and their excellence in service and hospitality is unmatched. What they needed was a partner who understands the search and booking behavior of the longterm luxury traveler, a ready-made database of travelers already in the cue, and a marketing engine in place that would help to promote the Residences in various online travel platforms. While their team vetted other local firms, in the end it was our solid reputation as asset managers and the expertise that comes from managing a luxury portfolio that created a strong synergy.
Developed on property adjacent to the hotel, we are excited to be a part of the launch of these five luxurious residences, consisting of 1 and 3 bedroom suites. Working closely with the Zero George team to develop pricing structures, revenue projections and pre-booking reservations, the Residences at Zero George have launched with great success.
With both 1-bedroom and 3- bedroom suites to choose from and interiors designed in partnership with Betsy Berry of B. Berry Interiors. Lynn Easton, a partner behind the Zero George concept, and Berry have created a serene palette and sourced furnishings and accessories that invite luxurious comfort to achieve a sense of home. The result? The Residences combines exceptional amenities with contemporary interior design details and historic architecture.
These luxury suites at the Residences feature a spacious sitting area, kitchen with Subzero refrigerator/freezer, bedroom with king bed dressed with Frette linens and attached, well-appointed bathroom with Malin + Goetz bathroom amenities. Guests also have access to an exclusive exercise room featuring state of the art equipment.
These suites are designed to deliver a seamless and luxurious experience for clientele who are seeking similar service offerings to that of a boutique hotel including:
- In Room Dining
- Complimentary bicycles to explore the city
- Exclusive fitness facility featuring 2 Pelotons, free weights, The Mirror workout machine
- Furnished outdoor piazzas and courtyards
- Printing station
- Bellman services
- Tesla Gen 3 Charging Station included with Valet services
- Washer/Dryer in each unit
These luxurious residences are a one-of-a-kind accommodation choice for a 30+ day or more stay in Charleston, and with the reputation and expertise of the Zero George Hotel, they are sure to curate an exceptional stay for their guests. You can book a stay at the Residences HERE.
Our collaboration with the team at Zero George was to offer expertise in marketing to the traveler who desires luxury, extended stay accommodations and to ensure a smooth and successful launch of their long-term offering. Should you have an interest in acquiring a vacation rental property of your own, or are currently looking for a management firm that delivers on a proven record in asset management and revenue return, simply reach out to us at email@example.com or via our Contact page.