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As a vacation rental management firm in Charleston SC, building a brand in a competitive space, already robust with competitors within the historic downtown peninsula and the surrounding beaches, is not without its challenges.  We set out from the beginning to be a boutique firm, small by design, taking on only properties that were closely aligned with the needs of our growing database of travelers seeking a higher touch service offering.  Success in this industry comes as a result of seeking and hiring committed, hospitality-centric staff, curating a list of like-minded service vendors and utilizing cutting edge software to manage bookings, pricing, revenue, and lead nurture.

Even before the COVID-19 pandemic, but certainly doubly so since, travelers seeking to spend an extended stay in Charleston has increased dramatically. The need for additional inventory of luxury, long-term rentals, those that can be rented for 30 days or longer, is critical, and luxury properties in this category are in high demand.

The timing seems ideal, that we would be selected to collaborate with the team behind the award-winning Zero George Hotel to help launch their new luxury, long-term accommodations the Residences at Zero George.  Their expertise in the hotel sector is renowned, amassing a cadre of hotel accolades and awards, notably from travel publications like Conde Nast Traveler and Travel & Leisure, and their excellence in service and hospitality is unmatched. What they needed was a partner who understands the search and booking behavior of the longterm luxury traveler, a ready-made database of travelers already in the cue, and a marketing engine in place that would help to promote the Residences in various online travel platforms. While their team vetted other local firms, in the end it was our solid reputation as asset managers and the expertise that comes from managing a luxury portfolio that created a strong synergy.

Developed on property adjacent to the hotel, and nearing completion for June 2021 – but taking reservations now – we are excited to be a part of the launch of these five luxurious residences, consisting of 1 and 3 bedroom suites.  Working closely with the Zero George team to develop pricing structures, revenue projections and pre-booking reservations, the Residences at Zero George have launched with great success.

With both 1-bedroom and 3- bedroom suites to choose from and interiors designed in partnership with Betsy Berry of B. Berry Interiors. Lynn Easton, a partner behind the Zero George concept, and Berry have created a serene palette and sourced furnishings and accessories that invite luxurious comfort to achieve a sense of home. The result? The Residences combines exceptional amenities with contemporary interior design details and historic architecture.

These luxury suites at the Residences feature a spacious sitting area, kitchen with Subzero refrigerator/freezer, bedroom with king bed dressed with Frette linens and attached, well-appointed bathroom with Malin + Goetz bathroom amenities. Guests also have access to an exclusive exercise room featuring state of the art equipment.

These suites are designed to deliver a seamless and luxurious experience for clientele who are seeking similar service offerings to that of a boutique hotel including:


We invite you to visit our website to learn more about the Residences at Zero George, or contact our Concierge Team for additional questions and book direct HERE.  These luxurious residences are a one-of-a-kind accommodation choice for a 30+ day or more stay in Charleston, and with the reputation and expertise of the Zero George Hotel, they are sure to curate an exceptional stay for their guests.

Should you have an interest in acquiring a vacation rental property of your own, or are currently looking for a management firm that delivers on a proven record in asset management and revenue return, simply reach out to us at retreats@luxurysimplified.com or via our Contact page.



There are plenty of property management companies to choose from in and around Charleston SC but, with our recent expansion of our luxury portfolio into Palmetto Bluff in Bluffton SC, we are confident that it’s not only our expertise as top asset and revenue managers, but our exceptional guest experience that set us apart from the rest of the pack in the region.

We have spent years cultivating our reputation for being among the top vacation rental management firms in Charleston and Folly Beach SC. That’s why it’s no surprise that we were named among “The Best Airbnb Property Management Companies in the US” by AirDNA, November 2020.  AirDNA is a data aggregator that reviews key data metrics within the vacation rental management industry to track performance for managers, particularly the data points of Average Daily Rate (ADR), Occupancy, and RevPAR (Revenue Per Available Rental).  Based on this data they can curate a state-by-state list of the top performing management firms in the US.

As good fiduciary stewards for our owners, it is our top priority to carefully track revenue and market data that can greatly impact their bottom line.  Understanding and applying these data analytics is essential to generating maximum returns.

Our owners understand that managing their investment is a business, and having a firm that understands the importance of revenue pacing, revenue projections, maintaining and increasing the value of their asset, and detailed accounting & reporting are what they expect.

So what sets us apart?

Asset Managers vs. Property Managers

Analytics are our strong suit! Luxury Simplified Retreat’s Revenue Managers continuously monitor and measure KPIs, market conditions, competitors, events and customer data. To maximize your earnings our revenue managers start by performing an in-depth review of comparable rental properties in your area. Our dynamic pricing strategy means that we continually monitor and adjust rates on a daily basis by accounting for factors that influence rates including occupancy, seasonality, and fluctuations in demand.

Performance metrics help us predict the behavior of our customers, which allows us to make informed adjustments to pricing and strategy, to ensure that our product and price are optimized in order to generate consistent occupancy and the maximum amount of revenue.  Key among these pricing predictors is Revenue Pacing.

What exactly is Revenue Pacing?

Pacing is the rate at which reservations are made for a particular date in the future. [via AirDNA]

By comparing this year’s trends to last year’s, pacing is a powerful forecasting tool that can be leveraged to gauge demand, revenue, and even upticks in the overall supply of vacation rentals. We utilize pacing data to ensure that our inventory reflects optimal pricing at optimal times, that we are working responsively with seasonal demand, and to accurately  share revenue forecasting for our property owners.


In-House Interior Design Team

In addition to our considerable skills in revenue management, we pride ourselves on offering exceptional interior design service and consultation services to clients as well as to our business partners. Our design expertise is grounded in our considerable knowledge of what interior finishes and amenities the luxury leisure traveler has come to expect, and our access to design resources. Working with our in-house design team, we offer a range of assistance with your property’s design. These services range from visits to potential properties and design assessment, to creation of cost estimates, innovative aesthetic concepts, and interim budgets.

Interior view of The Crown House Charleston SC

In-House Marketing Team

We are as equally committed to marketing as we are to the financial success of our properties. In fact, we know that the two go hand in hand.  Our in-house, marketing team is constantly innovating and implementing new ways to promote your property and bring new travelers to your doorstep. We invest in world-class photography, because we know that for traveler, the experience starts with what they see.  And, by collaborating with top industry marketing specialists, we track and measure search results and e-commerce conversations that result from marketing initiatives designed purely to drive traveler search to our portfolio.

Your rental will not only appear on our website, but also some of the top syndicated marketplaces for vacation rentals including Airbnb and Vrbo. We also employ powerful tools for garnering exposure including paid search, display ads, social media and our growing database of travelers.



It’s All in the Details

It takes years to perfect a full-service, white glove experience, but with over 25 years of experience in the industry, Luxury Simplified Retreats more than delivers. Our team doesn’t just manage properties; we deliver an exceptional experience to both you and your guests. We believe excellence begins in the smallest details. From pristine landscape management to top of the line housekeeping services, managing “all the little details” is the cornerstone of our business.

The Only Property Management Company for Your Luxury Home

We know you didn’t purchase your vacation home to spend all your time worrying about the upkeep. You should be focusing on the memories to be created there for you and your family & friends and the return on your investment. Let us create a pro forma for your property, and help you to realize the full potential that awaits when you partner with the top property management firm in Charleston. Visit our property management page for more information to find out why we’re leaders in the property management industry and learn more about working with us.


Charleston is a charming destination any time of year full of history, elegant architecture, mouth-watering cuisine, and unique attractions that anyone can enjoy. Although, there are some undeniable great reasons for visiting Charleston any time of the year, a wintertime getaway has a lot to promise. While Charleston experiences its highest volume of visitors during the summer, wintertime offers its own worthwhile experience that you should always take advantage of if given the opportunity. In addition to the wonderful festivities around Valentine’s Day, here are three reasons why you should consider visiting Charleston in February.

Find even more inspiration for your vacation itinerary. We’ve compiled our favorite things to do in Charleston into one comprehensive, complimentary guide just for you. Request your copy of our digital Insider’s Guide to help you navigate the city and make the most of your time in the Holy City.

top 5 guide to charleston


Cooler Weather

Charleston’s mild climate provides comfortable temperatures during the winter months, even in February, with the average temperatures ranging from 40 to 63-degrees Fahrenheit on any given day. Even on colder days, there’s still a myriad of exciting activities to indulge the traveling spirit. Take a peek at our Charleston 3-Day Winter itinerary to discover the best things to do in February.

Smaller Crowds

If you’re visiting Charleston in February, you’ll recognize a significantly lower volume of travelers relative to the summer months. There are definite advantages to traveling to avoid the hassle of crowds and other tourists in the mix. For instance, you’ll experience ease when it comes to making restaurant reservations, finding a spot on the beach, and getting into your highest priority attractions. You’ll be free to create the itinerary you truly want without being held back by other travelers.

More Affordable Rates

Since February is outside of Charleston’s peak tourist season, you’ll find that rental rates are significantly cheaper. You’ll be free to stay longer and experience more than other times of the year while only paying a fraction of the price.

Special Events

In a bustling city like Charleston, there are exciting events happening year-round and February is no exception. In fact, February boasts a few annual events that visitors and locals alike look forward to every year. Below are some notable favorites that we know you won’t want to miss!

Southeastern Wildlife Expo
The Charleston Museum’s Annual Oyster Roast
Save the Light Half-Marathon on Folly Beach

*NOTE* Due to COVID-19, some events for 2021 may be rescheduled or cancelled. Check the event websites to find up-to-date information.

Let Luxury Simplified Retreats help you plan your trip to Charleston any time of the the year.  Regardless of when you choose to visit the Holy City, you’ll always be in need of a comfortable, clean, and convenient space to call your own for the duration of your stay. Using our dedicated concierge team, we’ll help you create a vacation experience that exceeds your expectations while feeling right at home. Our team is happy to assist you every step of the way to ensure your stay is nothing short of excellent. Start planning your vacation today by booking one of our luxury Charleston rentals!


While it’s true, most travelers flock to beaches in the summer, there are still plenty of fun activities to do at the beach when the fall arrives. With its year round mild temperatures, Charleston SC’s beaches can still be sunny and warm well into November or even December. The water is still warm from the summer months, the sunrises over the Atlantic are just as breathtaking, there are far less people than in the busy summer season, and all of this combined makes for an abundance of fall fun in the sun on Charleston’s beaches. And, with the current desire for many to practice social distancing, the fall might be the best time to visit. It also makes it a great time of year to play beach volleyball or sand soccer and to go on a nice jog or walk along the beach without being super hot. Get out your beach chair, bring out the sand toys and enjoy the warm sun while you have the beach to yourself.

In the past, autumn beachgoers found that they love staying at the beach during the fall as typically, after Labor Day, the kids are back in school and everyone is back to business. While many school systems have returned to students attending school in the classroom, there are some areas where families now have a chance to extend remote working and distance learning into the fall months. Not only is it less crowded during this season, but it gives you a chance to discover new attractions that you might have missed when going in the summer.

Some favorite beach activities and attractions for families to enjoy while staying at Folly Beach SC during the autumn months include:

You can still lounge on the beach as long as the weather is good, but you may want to include more sightseeing activities on your itinerary. Because of Charleston’s rich and varied history, including the role it played in the Revolutionary and Civil Wars, there are a myriad of historic sites to visit, not to mention its reputation as a top culinary destination.  Some of the Southeasts best restaurants are located in downtown Charleston, including Husk, Fig, The Ordinary, and Halls Chophouse.

One of the top reasons to enjoy visiting the beach in the fall is that you can experience the destination like a local. Hang out on the beach enjoying slightly cooler temperatures without crowds, try some of the popular local restaurants with little to no wait. You can also enjoy off season specials on activities like sunset sails, dolphin cruises and standup paddle boards.

After all, there’s never a bad time to go to the beach!

Let us help you plan your fall getaway to Folly Beach! With our dedicated Concierge team you’ll enjoy all the same great amenities offered within the Luxury Simplified Retreats portfolio plus exceptional service, impeccable cleanliness and all the conveniences of an everyday home. And, should you need any recommendations during your stay, our team is happy to provide suggestions for restaurants or answer any questions so you don’t have to worry about anything – except for packing the sunscreen. Start planning your trip today by booking one of our luxury Folly Beach rentals